Country Delight in partnership with Indian Dietetic Association, Mumbai recently conducted a survey to understand the digestive health of urban Indians and assess their perception of comorbidities associated with gut health. The ‘Gut Health Survey’ revealed that 80 per cent consumers believe that digestive/gut health issues could lead to long-term lifestyle diseases.
7 out of every 10 people experience digestive or gut health issues, with 59 per cent complaining every week and 12 per cent suffering daily. Interestingly, over 60 per cent consumers have changed their diet as a preventive measure against lifestyle diseases, the report said.
The survey highlighted that certain factors may lead to poor gut health. Approximately 63 per cent of respondents said they consume junk or processed or packaged food every week, and gastric issues were recorded amongst 68 per cent of them. 66 per cent of the respondents believe that fast/junk food or chemically processed foods are the culprits behind digestive or gut issues.
In terms of the gut-brain connection, 59 per cent of consumers who suffer from digestive/gut health issues every week also experienced certain mental health challenges such as anxiety, poor memory, mood swings, and lack of energy. Women, in particular, face several health concerns related to lack of energy, mood swings, feeling low, and anxiety.
In light of the same more and more people (67 per cent) are changing their lifestyle, including increasing physical activity, changing dietary habits, and switching to chemically-free, fresh dairy products.
“Country Delight along with IDA Mumbai Chapter is committed to being a leader in the digestive health space. It is disheartening to note that major cities of our country are going through issues of stress, poor quality of sleep, and anxiety on a regular basis. These problems can potentially lead to greater adverse medical conditions in the future. The survey is an attempt to highlight the various health-related problems people are confronted with today. The survey also intends to be a fulcrum around which better health awareness initiatives and policies can be framed in the larger interest of our society,” said Chakradhar Gade, Co-founder and CEO of Country Delight.
“Gut Health survey highlights the significant prevalence of digestive health issues, especially in urban population. It’s mostly due to poor dietary and lifestyle habits. A strong gut is the cornerstone of a well-functioning immune system and also supports mental health. Switching to natural whole foods, avoiding processed ingredients, including physical activity are now essential to maintaining a balanced gut in order to enjoy a better quality of life”, said Naaznin Husein, National Executive Committee Member - IDA and Ex-President IDA Mumbai chapter.
In conclusion, the survey findings emphasise the importance of a healthy lifestyle and underscore the need to of mindful dietary and lifestyle choices.