Ayurveda 2.0: On The Cusp Of Change
For ages, Indians have been privileged with the knowledge of Ayurveda from their ancestors. Indians have been using this scientific art of healing based on their faith they in the power of botanicals and their availability of different niches across India.
This ancient science, rooted in Indian culture and history, has been appropriately coined as the “science of life”, however today this science has lost its identity in its birthplace, India. On the other hand, several foreign countries are adopting the art of Ayurveda as a new system of alternative medicine. This 5000-year science is evolving to match up with the pace and consumer trends of today as it strives to establish itself as an eternal science.
There have been major changes in the lifestyle of people today, it demands a lot of variations to be made in the Ayurvedic system of Medicine. There is no change to be made in its form but the principles of the application need to begin adapting and adjusting to the course of time, mainly via rejuvenation of Ayurveda, driven by the process of procuring innovation over time. Ayurveda based preventive healthcare is the latest trend and Ayurvedic brands are meeting the needs of the customer by adapting all the latest trends in the wellness industry.
Ayurvedic treatment is safe and effective in chronic disease but it is less popular because the response of the human body to ayurvedic medicine is relatively slow when compared to modern medicine. Improving the quality of Ayurvedic medicine by using standardized Phyto extracts which contains guaranteed bio-actives instead of herbal powder helps to overcome this problem. Modern medicine is quick in its treatment of various illnesses but it comes with a fair share of side effects and it is an expensive option for most. On the contrary, Ayurveda has shown great results when chosen as the treatment method, it also makes one’s immune system strong in the process of healing them. Ayurveda is also a cheaper option compared to its counterparts, which is a definite brownie point of going herbal.
In Ayurveda, it is believed that a diet should not only provide basic nutrition to the body but also help it to maintain a healthy state and prevent the occurrence of diseases (Charak Samhita Sutrasthan). All nutraceutical products follow this fundamental principle of Ayurveda. With the knowledge of Ayurveda passed down by our ancestors, scientists and modern practitioners are trying to create a new outlook to this ‘dated’ wisdom. Having mixed the traditional values of Ayurveda with a twist of the modern outlook, experts have named it – Contemporary Ayurveda.
In this era of evolution, over 61 per cent of total deaths in India were attributed to lifestyle or non-communicable diseases. The reason being the normalcy of the tridoshas (vata, pitta, and dosha) is disturbed and aggravated in most people. These tridoshas, in turn, disturbed the normalcy of the Dhatu and Mala which manifest as diseases in the body. The formulations are a blend of holistic herbs that synergistically tackle these ailments by the grassroots and retain their future effect. Ayurveda is the only form of treatment which takes charge of one’s and free it from diseases, irrespective of age and gender.
For Ayurveda to become the global player it has the vision to be, research is ongoing to find out the proper mode of action, pharmacology, pharmacokinetics and pharmacovigilance of many ayurvedic products and that helps in getting global acceptance of Ayurvedic products. Ayurveda started following modern pharmaceutical technique and quality standards to manufacture products.
To keep the origin intact, the nutraceutical forms have retained their names from the classical texts of Ayurveda. These are a few of them:
These formulations cited above are only a small fraction which enables us to again believe in the power of ayurvedic healing. These herbs have been used for centuries and have survived due to the benefits they offer.
Countless people worldwide have been benefitted and positively affected their lives by integrating traditional health care and disease management with the ancient traditions and wisdom of Ayurveda. Today, with the advancement of technology and procurement of innovation, Ayurveda is addressing the growing consumer needs with more evolved, clinically tested range of products. So start your day - the herbal way!
.png)
