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GenZ & Millennials Made Nearly 70% Calls To AXA France Mental Care Support

AXA France Vie India Reinsurance branch’s free 24×7 mental health helpline, in partnership with Manas Foundation, New Delhi-based NGO, registered over 1000 calls for mental healthcare support, since its launch.

The top challenges encountered by the callers were pertaining to job losses, feeling of inferiority and loss of confidence, relationship and marital issues, examination stress, compulsive behavior, among others.

While the number of female callers was somewhat higher than male callers, there was also a considerable difference in the number of callers from different age brackets. The maximum number of calls were recorded from the 21-30 years age bracket (30 per cent), followed closely by the 31-35 years age bracket (22 per cent) and the 36-50 years age bracket (17 per cent). Of the calls answered by the helpline over the past 6 months, the majority calls were from Delhi NCR (57 per cent), followed by Mumbai, Bihar and Jharkhand andMadhya Pradesh and Chhattisgarh.

Ankur Nijhawan, CEO, AXA France Vie India Reinsurance Branch said, “Our helpline provides a safe and non-judgmental platform for the callers who can share their feelings and get adequate support. Since the launch of the helpline, we witnessed that the majority of our callers took multiple sessions with us. However, we feel that the number of calls that we received showcases the need for driving awareness about this plaguing issue and more so, destigmatising mental health problems in our country that exist presently. The objective of the initiative was to create awareness around mental health aligned with the Government of India’s initiative. Free and easy access to psychologists on helplines like ours, has been a stepping stone to removing the barriers that prevent people from seeking help.”

National Crime Report Bureau data, at its best inaccurate and underreported, points to the highest rate of suicides ever for 2021, an increase of 7.2 per cent over the previous year. Even the LancetCommission Report on Ending Stigma and Discrimination in Mental Health report has recommended that all countries should take action to decriminalise suicide, therefore reducing the stigma around suicide and leading to fewer occurrences.

Monica Kumar, Managing Trustee and Clinical Psychologist with Manas Foundation said, “The helpline has been able to make mental health services accessible for everyone across India, specifically those people who want to reach out for support. Through this effort we hope to normalise conversations around mental health along with normalising people availing services for mental health care. 

During the course of us operating this helpline we have observed people reaching out for mental health support for a variety of mental health concerns such as re-adjusting to their routines post covid 19, domestic and interpersonal issues, inability to manage stress, maintaining a work life balance and even common mental health disorders such as depression and anxiety.” 

According to The Lancet Commission Report on Ending Stigma and Discrimination in Mental Health launched on World Mental Health Day this year, radical action is needed to end stigma and discrimination against people with mental health conditions and their families globally.

The helpline not only functions as a crisis response helpline but as a holistic system of mental healthcare providing long-term mental health support via prompt referrals to other human resource personnel as and when required. ­The 24×7 PAN India Helpline has been providing mental health support and consultations from counsellors and psychologists. Anybody can call on ‘080 6909 6909’at any time and avail the benefits of this helpline, free of cost.

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