ITC Fiama Mental Wellbeing Survey 2024

With mental health conversations gaining traction, ITC’s ‘Feel Good With Fiama Mental Wellbeing Survey 2024’ marks its 4th year by exploring the perceptions and realities of mental health in India. Commissioned with NielsenIQ, the survey unveils the awareness, attitude and behavioural landscape for mental wellbeing in India. It reflects progressiveness in acknowledging the need for mental wellbeing while also indicating the persistent barriers in accessing professional support.

While 83 per cent of the survey participants believe mental health issues are nothing to be ashamed of, 81 per cent feel ashamed of telling others that they are taking therapy. While we are becoming more accepting of mental health issues in general, the act of seeking help still carries a heavy weight of perceived societal judgment. This inherent fear of judgement prevents individuals from having open conversations about their mental well-being hindering access to support. Additionally, 83 per cent respondents believe that youth report experiencing more anxiety and fear of change than older generations, emphasising the unique pressures faced by younger demographics.

This year's survey also reveals 80 per cent of the participating Gen Z believe their parents would support them in therapy. There is a growing acceptance among close social circles and is a step towards normalising mental health conversations.