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Where is the off Switch

There was once an intelligent centipede. Sitting on the edge of a table, he looked over and saw a tasty grain of sugar across the room. Clever as he was, he started to way up the best route: which table leg should he crawl down - left or right - and which table leg should he crawl up? the next tasks were to decide which foot should take the first step, in which order the others should follow, and so on. He was adept at mathematics, so he analysed all the variants and selected the best path. Finally, he took the first step. However, still engrossed in calculation and contemplation, he got tangled up and stopped dead in his tracks to review his plan. In the end, he came no further and starved.

the British open Golf tournament in 1999: French Golfer Jean Van De Velde played flowlessly untill the final hole. With a three shot lead he could easily afford a double bogey (two over par) and still win. Child's play! entry into the big league was now only a matter of minutes away. All he needed to do was to play it safe. But as Van de Velde stepped beads of sweat begin to form on his forehead. He teed off like a beginner. The ball sailed into the bushes, landing almost 200 meters from the hole. He became increasingly nervous. The next shots no better. He hit the ball into the knee high grass than into the water. He took off his shoes waded into the water and for a minute contemplated shooting from the pond but he decided to take the penalty. He then shot into the sand. He body movements suddenly resembled those of a novice. Finally he made it on to the green and after a seventh attempt into the hole. Van de Velde lost the British open and secured a place in sporting history with his now notorious triple bogey.

In the 1980s, consumer reports asked experienced tasters to sample 45 different varieties of strawberry Jelly. A few years later psychology professor Timothy Wilson and Jonathan Scholar repeated the experiment with the students from the university of Washington, the results were almost identical both students and experts preferred the same type but the that was only first part of Wilson"s experiment. He repeated it with a second group of students who, unlikely the first group had to fill in a questionnaire justifying their ratings in detail. the rankings turn out to be completely warped. Some of the best varieties ended up at the bottom of the rankings.

Essentially, if you think too much you cut off your mind from the wisdom of your feelings. This may sound a little esoteric - and a bit surprising. Emotions form in the brain, just as crystal clear, rationale thoughts do. They are merely a different form of information processing - more primordial, but not necessarily an inferior variant. Infact, sometimes they provide the wiser counsel.

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