‘Need Versus Greed’ – Can Consumerism Be Compatible With Sustainability?

Have you noticed ‘green’, ‘eco’ or ‘conscious’ on the label of your recent purchase? Research has indicated millennials and Gen Z is challenging consumption cultures, opting for ‘sustainable’ alternatives. More popularly recognised as ‘woke’ consumers or those “alert to injustice in society”, a McKinsey report suggests that these consumers will account for 40% of global consumers by 2020.