Aid To Smoking Through Smokable Sticks
Trost is an Indian brand that was established in 2021. The company is founded by Harshal Goel and harnesses the true potential of the sacred plant-Cannabis.
The company aims to break the taboo associated with the plant and amplify the medicinal benefits of Cannabis. The name has been derived from the German speaking country although we follow Swiss expertise, techniques and technology, the roots may be Swiss but the strains are 100 per cent India, grown in India formulated in India for India. It is these principles of wellbeing from natural sources, sustainable slow practices to ease the pressures of life and find holistic solutions to lifestyle conditions, that ‘The Trost’ took birth.
Though the inspiration for the brand came from a stint the founder had in Switzerland, the technology was adapted from there too but the core product was nature’s biggest gift and very much local, Indian flora, the healing Cannabis plant.
The products are defined in three categories: Hemp Nutrition, Cannabis leaf extract (CBD), & the Trost Rollens Dhoom Dhandika (Smoke Therapy). With an aim to create a revolutionary product that’s focused entirely on enhancing the quality of a person’s life, The Trost has introduced the most unique offering by the brand ‘rollens’- smokable sticks that are therapy, aid in nicotine de-addiction with a plethora of benefits that come from years of research and millennia of history.
The Trost Rollens are India’s first smokable stick with cannabis leaf extract and is available in two variants; The Woody Rollens and The Earthy Rollens. The former is a Tobacco and Nicotine free ayurvedic formulation rolled with therapeutic attributes of 3 herbs, whereas the latter is rolled with therapeutic attributes of 5 herbs.
Talking about Mental Health, Harshal the founder and CEO, The Trost feels, mental well-being is generally overlooked in India. It’s still considered a taboo. Not many companies in India educate people about mental well-being. ‘The Trost’ as a brand can sense the dire need for it and is trying to fill in this critical gap through marketing endeavors and through offering free consultations.
“We have appointed a team of well qualified BAMS doctors who are also certified in mental health. This talk therapy alongside our products that are clearly designed to provide the solution for various physical and psychological disorders acts as an excellent combination/holistic approach to address this issue” said Goel.
Interestingly, use of CBD based products has been on the rise nationwide. The industry is still at its nascent stage and a lot of awareness needs to be created around the use of this "wonder plant." - Hemp. Soon a boom is expected. “More and more hemp products are coming in the market resulting in people being more aware of its varied usage, especially that for medicinal use. The CBD products can be used by anybody and everybody who is in need for its medicinal purposes, like our signature product 'The Trost Rollens' and CBD Oils", he further added.
One would need a prescription from a certified medical practitioner who can prescribe the dosage in accord with the ailments/concerns one has. They can also refer to our website www.thetrost.com to book a free consultation with thier in-house Ayurvedic doctors before the purchase.
Also, it should also be noted that slowly and gradually peoples’ attitude in India is changing towards mental health, especially in this post covid era. “Post pandemic people are on the lookout for a ‘solution’ for their mental health issues as the pandemic has affected everybody and anybody in some way or the other and irrespective of the gender, age, or income group. We all are facing psychological issues which is hampering our day-to-dayproductivity and are on a look out for something that can fix it immediately. Hence, we decided to bring in the benefits of this ancient ayurvedic science, clubbing it with Swiss technology and fulfil this most dire need!” said Goel.
The Trost’s products stem from Ayurveda. In fact, The Trost is the only brand in India with proprietary Ayurvedic dhoom dandika (Smoke therapy) license, which is not the same as recreational Cannabis. This is a science where medicinal properties have been explored to create unique products. All the products are sold with a valid prescription from a certified ASU practitioner and are for medical use only. Using the highest quality of herbs with MSDS certification, the products are focused on Panchkarma and ancient therapeutic uses of the Cannabis herb.
The Hemp Nutrition segment has Hemp Hearts, Hemp Powder, and Hemp Seed Oil. A simple solution to plant-based protein, the hearts, powder, or seed, can be a part of a number of dishes and help increase a person’s protein intake, in the natural and sustainable form. The CBD Oils range at The Trost lists for its customers four different variants; each aiding in balance, pain relief, sleep, and stress, respectively. CBD Oils have been very efficacious in dealing with issues relating to insomnia, neuropathic pains, anxiety, Post Traumatic Stress Disorder, and more.
As a brand, The Trost is very quirky, focused on the Millennials and is coming up with a few interesting products very soon. 5 years from now, the brand believes it will become a pioneer in removing the taboo attached to the use of cannabis plant with their revolutionary products.
