W Health Ventures, a healthcare focused VC has led a pre-seed funding round in Elevate Now, India’s first medical weight loss company. The funding will help Elevate Now to expand its operations and deliver innovative weight loss solutions to more individuals across India.
The company offers tailored and doctor-led medication-based weight loss programs, personalised health coaching, and habit coaching that aligns with clinical protocols designed for the Indian population. Focused on an omnichannel distribution strategy from the get-go, the company has launched its first co-branded obesity clinic in Aurangabad, with the next set of clinics planned in Bangalore and Delhi.
With this financing, Elevate Now plans to establish more offline partnerships to accelerate its nationwide expansion, aiming to set up over 10 clinics throughout India in 2023. By leveraging its innovative doctor-led approach to weight loss, Elevate Now is transforming the industry and empowering millions of individuals to achieve a healthier lifestyle.
It aims to revolutionise the weight loss industry in India with its doctor-led, medication-based weight loss program that combines medicines with personalised health and habit coaching. The company's approach is backed by advancements in science and clinical protocols tailored for Indians, making it a unique solution for the Indian market. These are the first protocols being created and documented for Indians by leading obesity specialists. Elevate Now doctors prescribe the right weight loss medicine ranging from Rs 100 to Rs 10,000 per month based on severity of condition, comorbidities, and affordability. The company has an active clinical advisory board led by India's leading obesity specialists.
“We are thrilled to join forces with Elevate Now as they embark on their mission to fundamentally revolutionise the weight loss industry in India," said Pankaj Jethwani, Executive VP, W Health Ventures. "The weight loss market in India is massive with over USD 12B spent annually. Traditional weight loss solutions don’t work as a large majority (90-95 per cent) gain the weight back in a few months. Elevate Now’s innovative approach, backed by advancements in science and clinical protocols tailored to Indians, presents a unique opportunity to transform the way India understands and treats weight-loss."
"Weight Loss is one of the most attempted sectors within healthcare in India but the solutions currently available are not leveraging the latest scientific advancements in the understanding of how weight gain and loss happens. Our approach with tailored clinical protocols supported by cutting-edge science, presents a significant opportunity to address a major health concern in India and positively impact the lives of millions of people,” said Rahul Maroli, Co-founder and CEO, Elevate Now.