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Empathy: Key To Efficiency In The IVF Sector

We want to help people have babies as efficiently as possible. We also want to make sure everything runs smoothly, without any delays or problems, and that we don't waste any resources or take unnecessary risks.

Patients also like it when things run smoothly. Going through IVF is already tough, and they have their own busy lives to deal with. So, anything that makes the process easier and faster is a good thing.

Technology is changing fast, and we're seeing lots of new tools, like artificial intelligence, being used in the IVF sector. These tools aim to make the sector more efficient, save money, and reduce risks, which is great news for everyone involved. But here's the thing: even with all this focus on efficiency and fancy technology, we can't forget about the people. Nearly half of IVF treatments don't work out, and that's really tough for patients. They need emotional support, and that's something machines can't provide.

Sure, AI can do a lot of clever stuff, but understanding emotions and showing empathy is still something only humans can do. Patients want to know that someone cares about them and understands what they're going through.

So, the IVF sector needs to make sure its staff are good at talking to patients and showing empathy. Not everyone is naturally good at this, so it's important to train staff properly. Building good relationships with patients is also key. When staff know their patients well, it's easier to provide the right kind of support.

While it's helpful to have external support services available, the sector shouldn't rely on them too much. It's the sector's staff who need to be there for patients when they're feeling down. And finally, using technology to make things easier for staff can give them more time and energy to focus on supporting patients emotionally.

By doing all this, the IVF sector can be both efficient and caring. And that's what will make it really successful in the long run.

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Dr. Sulbha Arora...

Guest Author MD, DNB, Clinical Director, Nova IVF Fertility, Mumbai

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