How Hair Care Brands Deliver On Wellness Proposition
There is a popular saying - Invest in your hair, it is the crown you never take off, and it hits exactly the bull’s-eye. Right hair can make all the difference and can make an ordinary day seem pleasant where everything goes right. It adds enormously to the self-confidence of the person and ensures that we are out to rule the world.
With so much importance of hair, the hair care industry delivers on point as they come up with innovative, technology-based solutions that are seeped in deep rooted ancient wisdom. These solutions today focus on over all wellness, along with sustainable and environment driven solutions.
Keeping that in mind, it is no wonder that users today are moving from chemical-based products after seeing their harsh results in long term as well as short term. With a smart consumer, the hair care brands had to deliver according to their needs.
A survey by Bazaarvoice has found that 80 per cent of its case study consumers were more inclined towards beauty brands that were green, eco- friendly and them being sustainable would be the cherry on the top. This is precisely why we have seen a plethora of such products invading the market.
Consumers not just want that the packaging is eco friendly and sustainable but the product itself delivers on these parameters too. They read the fine print minutely and see the ingredients to ensure that there are no toxic ingredients or unproven synthetic. Such synthetic ingredients may seem harmless initially but with long term use it can impact health of the users in ways unknown as there is no study on them. So, better be safe than sorry.
This is precisely why shampoos, conditioners, hair masks and hair spas that are organic, vegan and natural are the preferred choice for today’s consumers. An interesting trend being seen nowadays is the shift of consumers from harsh chemical-based dyes to henna based dyeing options. Chemical dyes have ammonia or its by-products like ethanolamine, dietanolamine and triethanolamine. Studies have shown that t-hey lead to scalp allergy, and cancer in extreme cases. Alternatives such as henna powder or ready-to-use henna cream with easy-to-apply applicator, which is becoming extremely popular with the new ‘aware’ consumer.
When this henna cream is mixed with Ayurvedic herbs, or ingredients like jua, malva, guarana, babassu oil rich in fatty acids, olive and coconut oil etc, sourced from Amazonian rainforests, it can give splendid results. With henna cream one can choose from a varied color platter like natural black, brown, burgundy, copper, chocolate and also blonde. Henna cream acts as a perfect hair mask too, providing nutrients to the users. Thus there are more benefits with a single use.
Henna cream products have been the front runners when it comes to steering the wellness proposition. The belief and practice of maintaining healthy habits on a day-to-day basis, just to achieve better health outcomes enables us to thrive and not just survive. And this is how we achieve true wellness.
