In Conversation With Saurav Kasera
Q1. What inspired you to launch this forum in the first place and what propelled you to make it free, considering the high costs of medicine?
Our inspiration behind launching the platform ties up strongly with keeping the platform free for Doctors. There is no exact value or price for knowledge. At CLIRNET, we believe that Doctor’s Voice will be a one-stop solution that creates cohesion and interconnection between the doctors and the various stakeholders orchestrating the services in the healthcare industry. With advancement and increased reliability of technology the idea has evolved to build this platform with incorporation of stakeholder inputs and greater institutional participation.
The North Star for Doctor’s Voice is to become the pulse of India’s health. Its about sharing and developing a healthcare eco-system that caters to all. The benefits will cascade to the entire healthcare ecosystem through the delivery of accessible, equitable, and affordable care!
Q2. This concept is something that we have never heard of before, is it something that your competitors are tuned into as well, if not then what would be your course of action if they do?
Competition is healthy and, in this scenario, we look at competition as a blessing to build across wider networks globally. Today, if new entrants come to us as a pioneer seeking suggestions or advice, it will be a privilege to extend the opportunity of building the platform as a new segment of industry (competitors will bring innovation and, we will also have an urge to do better).
Q3. The medicine industry is vast and very sensitive, how do you plan on being secure and safe? Do you have bots, and firewalls, what keeps the platform safe?
Technology is advancing with superior tools and security pass-through across the globe, servers to browsers are net secured and user information is 100% secured with compliant certification, most updated practices are adhered to ensuring the user experience is safe and secured. Each of the users have unique login identification details which are exclusive.
Q4. What’s the future for Doctor’s Voice, is this a one-shot wonder or do you truly believe it has the potential for long-term sustainability with the technology advancing at an unprecedented rate?
Doctor's Voice is a racehorse. We have deep faith in the initiative. As the pandemic has rightfully taught us that digital collaboration among healthcare stakeholders has the potential to positively impact healthcare outcomes. For e.g., tele-medicine and different doctor collaboration platforms played a key role during the pandemic to make sure doctors learned from each other and patients were served irrespective of their location. A co-existence and right balance between online and offline mechanisms are essential for growth. The pioneers of healthcare industry are gearing up to become the leaders in the digital space. There has been immense growth in this vertical given strong industry acknowledgement with better development of healthcare solutions leading to positive outcomes benefitting everybody in the process.
Q.5 What now for Clirnet, you’ve connected doctors and they have all the information they need, but how does it solve the biggest issue that the sector faces honest patient treatment?
We aim to build a healthcare ecosystem, a process that will have doctors, pharmaceutical professionals, and patients collaborating under a single digital roof. We at CLIRNET cater to doctors and aim to provide them with digital tools for knowledge sharing. Doctor's Voice portal utilizes this knowledge-sharing information and converts it into valuable scientific content and transfers it to the different healthcare constituents including pharmaceuticals, hospitals, medical devices, etc. for a better understanding of treatments that are preferred and therapies that are more desirable. We will shortly be integrating Doctor’s Voice with DocTube, a platform we are building for doctors to drive respectful connections with their patients.
Q6. What is the business model behind Doctor’s voice?
We aim to transform the pharmaceutical system through our digital solutions driven by thought leadership in this space. Doctor Voice is one such solution. Doctor’s Voice is a digital ecosystem that empowers the wheels of healthcare system. The business model is very simple, bring all healthcare constituents under one roof to hear to the voice of Doctor’s who are closest to the patients today. Effective collaboration and insight sharing will drive economic value for everyone in the system.
