Indian Wellness Industry And Boom Of Herbal Remedies In The 21st Century
Over the years, customers have gained ample awareness about the importance of health, wellness, and the role of immunity building for optimum health. This has a major impact on the Indian wellness industry, which has witnessed a potential boom primarily due to increasing customer demands. The informational era has also made it easier for health-conscious customers to look for better and healthier choices. They are taking proactive measures to improve immunity and lead a healthy lifestyle.
People with disposable income invest money and time to improve and maintain their overall well-being. They make informed decisions on eating right, altering lifestyle choices, and engaging in physical activities to reduce stress and achieve good health. People also complement their fitness and wellness journey with health-related consumer technology such as smart phones and watches.
The growth of various facets of wellness like yoga, Ayurveda, organic and natural immunity boosters, and dietary supplements, is increasing. Today, the Indian wellness industry is valued at $6.70 billion, while the global wellness industry stands at $4.2 trillion.
The Need for Natural Remedies
The digital age has heightened the awareness quotient. More importance is given to health, fitness, nutrition, mindfulness, and sleep. For most of us, various natural remedies are now a part of our daily lives in some form or another. Customers adopt a holistic wellness approach, which often helps keep seasonal illnesses at bay. For example, herbal and organic nutritional supplements, cold-pressed juices and oils, and different diets based on individual fitness goals top the charts of customers' preferred ways of living healthy. Furthermore, meditation, yoga, acupuncture, and wellness spas are included to improve long-term immunity.
Technological advancements and clinical research, the players in the wellness industry, have adopted a consumer-centric approach. We see head-to-heel solutions being offered, as brands increasingly tune into their customers' lives and innovate products based on their needs.
Growing Awareness of Herbal Remedies
There has been substantial growth in the adoption of herbal medicines and supplements. Almost 60% of the world's population relies on some form of herbal medicinal products or traditional medicinal practices. People opt for traditional Ayurvedic therapies such as herbal oil treatments, exfoliations, steam treatments, traditional detoxifications, etc., as their primary source of healthcare.
In successful clinical research and development, there is available evidence that states the benefits of Ayurveda. Ayurveda strengthens, repairs, and helps build the body's immunity. With the holistic approach of managing lifestyle and diet, natural remedies indeed assist in reducing the risk and severity of various diseases present in today's age Customers' informed decisions have enabled various industries to adapt to evolving needs. The wellness industry, too, has been innovating to cater and provide the best herbal solutions to customers.
The Way Forward
India has received an enormous boost to promote its production of indigenous medicines after the setup of the Ministry of AYUSH (Ayurveda, Yoga, Unani, Siddha, and Homoeopathy). The objective is to empower institutions in this field of medicine, evolve the pharmacopeia standards for the Indian medicine systems, and address various challenges to make AYUSH more effective. Wellness centers also encourage the travel and tourism board in providing recreational services like yoga and spa sessions, consultation with dieticians, and nature walks,for example.
Research and development are gaining momentum after the WHO announced theset upof a global traditional medicine center to encourage awareness, training, and study of Indian medicine. Furthermore, a Memorandum of Understanding (MoU) was signed with IIT Delhi and the All India Institute of Ayurveda to study Ayurveda formulations.
Herbal health FMCG giants have also started manufacturing various products backed and inspired by traditional science like herbal shakes and juices, herbal powders, immunity boosters, organic tonics, and teas. With these advancements made in the wellness sector, herbal remedies can touch millions of lives positively in the coming future.
