IraYoga App Will Bring Wellness To Workplaces Around The Globe
One out of five employees in India Inc is suffering from workplace depression. MSK (Musculoskeletal diseases) are on the rise across the country including carpal tunnel syndrome due to excessive typing and texting.
The company is founded by Ira Trivedi, a master of yoga, and writer who teaches and lectures on yoga globally. With multiple yoga shows on television such as Doordarshan and India Today, she is the author of The 10 Minute Yoga Solution and My Book of Yoga Series amongst other titles. Ira holds a degree in Economics and an MBA from Columbia Business School. Through her personal corporate experience, she understands how yoga can help workforces radically transform their health.
Ira Trivedi says, “ Sitting is the new smoking. The IraYoga app will bring wellness to workplaces around the globe. No one needs yoga more than corporates who are stressed- both mentally and physically - and our app is an easy and effective solution.
Chronic disorders like heart disease, diabetes and mental health conditions such as depression are on the rise in the corporate sector around the world. Stress caused by work and a sedentary lifestyle is the major cause for each of these. A 2018 Cigna-TTK survey reports that a whopping 95% of Indian millennials report a high level of stress which leads to heart disease and 25% of these are those younger than 40. Furthermore, as per the 2014 World Economic Forum, India stands to lose $4.58 trillion due to stress-related chronic diseases before 2030.
The Irayoga App aims to bring yoga right to the desk by focussing on cures to common problems of the neck, back, eyes, shoulders and arms. Key features include:
Ira Yoga also offers customised yoga solutions for corporate events/off-sites. The team comprises of yoga experts who also have corporate experience.
Irayoga Wellness plans to expand globally, with the first-phase planned to Singapore and San Francisco. The company also aims to include a unique AI technology to the yoga modules that will be a game changer in the industry. This technology will play the role of a virtual teacher for millions of users.
IraYoga is already working with the Bangalore City Police to introduce vernacular modules. IraYoga has also tied with Tech Mahindra and departments of the Government of India.
The app is accessible for Rs.100 per employee per month.
