Laiqa, Imbue Merge To Create Menstrual Wellness Quotient
Laiqa, a period care brand and Imbue, an intimate and sexual wellness brand have come together to create “I’m Laiqa” with a vision that “every woman on the planet should have a healthy menstrual cycle.”
I’m Laiqa is creating an ecosystem of natural science led products, tech-enabled services such as menstruation management solutions and omni-channel consultations to achieve this goal. The combined entity offers a menstrual wellness technology platform – Period Pal along with a range of clean, credible and convenient products ranging across menstrual hygiene, menstrual wellness, sexual wellness, hormonal health and general wellness.
"Laiqa has always believed in providing ‘her’ with the best menstrual care products may it be the rash-free and softest sanitary pads, panty liners, hormonal balancing teas or menstrual cups among other innovative products. Imbue has imbibed the same spirit and has built a strong R&D team which has developed patented products like Intimate Wash and redefined the prevalent sexual wellness narrative with Firefly Stimulant and Shilajit for women. Now with the holistic range of 25+ products and services, I’m Laiqa is a true companion to a woman," said Monica Bindra, Co-founder and head of products of Laiqa.
Sayantan Bhattacharjee, Co-founder and head of business of Laiqa said, "With the merger we are far better equipped to partner with a woman in her journey of a healthy menstrual cycle. Our approach is centered around content, consultation and convenience. With over 500 offline recommending wellness consultants and 2500+ educative material, our technology platform, now allows us to take this opportunity online, supported with an interactive content library and a tracker linked subscription model for our products.”
By 2024, I’m Laiqa projected to generate 300 million rupees in revenue. The brand will also have a combined workforce strength of 45+ team members, with a team dedicated to working on product innovation, research and development, and other important aspects of the business.
