MediBuddy Becomes India’s First Health Platform To Organize A Wellness League
MediBuddy, India’s largest digital healthcare platform, launches ‘MediBuddy Wellness League (MWL),’ a competitive league with a significant number of corporates participating in promoting a work-life balance for their employees. Scheduled from October 16 to December 16, 2023, MWL represents an innovative and collaborative effort between corporates and a digital healthcare platform, encouraging the corporate workforce to prioritize their well-being in an engaging and interactive manner. The league is set to engage more than 90 thousand employees from various corporates currently partnered with MediBuddy.
MediBuddy Wellness League will organize participation into distinct groups: the corporates as the ‘teams,’ the HRs as ‘coaches,’ and the employees participating will be the ‘players.’ The contest will span over two months with a point-based gamification framework where points will be awarded based on the different actions performed by the employees. Regardless of the company size, a fair analysis will be provided depending on the percentage of participating employees. The winning organization will be awarded with:
1) Best Corporate
2) Best HR
3) The Best Employee
Mr. Saibal Biswas, Head of Marketing, Partnerships and PR at MediBuddy said, “We're witnessing a growing need for preventive healthcare in the corporates, and an initiative like MediBuddy Wellness League was conceptualized based on the need to prevent any healthcare issues. MediBuddy's commitment to preventive care extends beyond mere healthcare. We encourage regular health check-ups, health awareness programs, and preventative measures to foster a healthy lifestyle, empowering individuals and organizations to take charge of their well-being. Through this annual initiative, we aim to assist organizations in identifying challenges and implementing strategies to enhance their workforce's health and, in turn, boost overall productivity.”
Companies engaging in the league stand to gain advantages such as increased employee engagement, diminished absenteeism, and enhanced utilization of preventive healthcare, increased productivity, and thus creating an active and healthy workforce. Additionally, participation will aid in identifying potential health-related concerns among employees, as MediBuddy will furnish health reports derived from individual input.
MediBuddy embraced gamification as a strategy to develop an engaging platform that encourages proactive involvement in a significant initiative. The brand has consistently demonstrated foresight in promoting preventive health and wellness awareness through innovative campaigns. The competitive element of the MediBuddy Wellness League will generate enthusiasm among participants, striving to achieve the title of 'MediBuddy Workplace Wellness Champion 2023.
