SkinQ’s #Safetyinskincare Initiative Leads The Way This Women’s Day

This International Women's Day, SkinQ, India’s first Made Safe Certified, Dermatologist formulated, multi-active solutions brand for people with skin of colour, is taking a bold stand for women's safety and well-being. The brand has set out to challenge the status quo by addressing the alarming lack of safety testing in the skincare industry. This Women's Day, SkinQ is committed to making a significant impact by going the extra mile, with #SafetyInSkincare.

There is a lack of information around how safe are the skincare brands we use every day with no proof offered by brands on their website, packaging, or communication to substantiate the claims they make in advertisements. Tests done on Europeans and Koreans are quoted as proof for melanin-rich Indian skin. All this leaves consumers vulnerable to reactions, skin damage, allergies, and even emergency visits to doctors. Of the 1 lakh beauty brands in India, barely 5% display any kind of proof. SkinQ’s campaign aims to address all this and more. 

SkinQ will feature videos that candidly discuss the importance of safety testing in the skincare industry, highlighting potential outcomes for patients. These insightful videos, including one in partnership with Mascot Spincontrol Lab, will offer a firsthand perspective from medical professionals, emphasizing on the urgent need for comprehensive safety measures in the skincare products that women use daily. By integrating expert voices into their campaign, SkinQ aims to empower women with knowledge and foster a collective movement towards safer and more transparent skincare practices.

Speaking about this, Meera Iyer, CEO & Co-Founder of SkinQ said, "Safe Skincare is not a privilege; it's your right. Every woman deserves to feel safe and beautiful in her own skin. We urge the industry to prioritize quality and safety over profits. Through this campaign, our aim is to empower women to make informed choices about the products they use on their skin daily.”

SkinQ conducts clinical testing on every product in its lineup, and is the first dermo-cosmetic brand from India to achieve the prestigious Made Safe certification. Further, the brand is also the pioneer in conducting clinical trials specifically on Indian skin, solidifying their commitment to skin safety with no compromises.

Adding further, Dr Chytra V Anand, Founder of SkinQ & Kosmoderma Clinics said, "Our mission is to set a new standard for skincare, one that prioritizes the well-being of every woman. We envision a world where skincare brands are held accountable, ensuring that every product is safe, effective, and trustworthy."

SkinQ's dedication to safety and quality is not just a promise; it is a revolution. This International Women's Day, join SkinQ in reshaping the narrative around skincare. Together, let's make safe skincare a universal right, not just a privilege.