The Integration Of Veg Keratin Into Mainstream Beauty Brands And Products
We have been witnessing a new found awareness for products that are crafted using Ayurvedic herbs and botanically-sourced incredible ingredients from Mother Nature. The benefits of herbs like bhringraj, onion oil, sandalwood, hibiscus, black seed etc for haircare have become common knowledge now. But the most intrinsic need of the hour is to combine the goodness of these natural ingredients with the power of bioscience, to yield need-based solutions for everyday personal care.
A significant example of the same is Veg Keratin, a formidable haircare solution derived from vegetal extracts from the lap of the nature. Usually, keratin is extracted from animals and mixed with chemicals, followed by heat treatments to straighten hair in salons. However, consumers now have a better understanding of the harmful effects of such procedures and this is precisely why they are looking for solutions that don’t involve chemicals or heat treatment. When Veg Keratin is infused in everyday products like hair mask, shampoo, conditioner, hair oil and serum, it tames the frizz, nourishes the scalp and also protects the hair from damage. The mainstream beauty brands have taken heed to this understanding and ensure that they are able to cater to this aware consumer group who are conscious about their own needs.
For those who are not aware of the impact of Veg Keratin, it can best be described as a miracle ingredient that can deal with all your hair problems. It thoroughly cleanses the scalp, provides nourishment, replenishes the protein in the strands and scalp, improves hair manageability, makes it soft, smooth and tangle free. It further adds to the keratin that is naturally found in the hair. Moreover the Veg Keratin strengthens and fortifies the tresses to reduce breakage. Also, it suits all types of hair, be it dry, oily, color treated, straight or curly.
Wheat protein is another incredible ingredient that adds volume to the hair, moisturizes, nourishes and results in a healthier scalp, which ultimately reflects in a gorgeous bouncy crown on your head. Even as they shield hair from environmental damage, the hydrated strands can now fight dryness and brittleness. While picking up haircare products, it is important to consider the presence of natural ingredients, however, it is equally important to ensure that your products are free from harsh chemicals, especially sulfates, parabens, silicones. Lookout for a brand that is vegan, does not have artificial colors or synthetic fragrance and you will notice a marked difference on using such products.
Creating a haircare regimen is also necessary to receive the full benefits of these products. You can start with putting on Veg Keratin-based hair oil, which will provide the scalp with much needed hydration and nourishment. Let it stay overnight, then cleanse and condition your hair with a Veg Keratin-infused shampoo and conditioner, respectively. After your hair has dried, use a hair serum to seal in the benefits of the nutrient-rich hair product and give your hair some added nourishment. Veg Keratin-based hair mask once a week is another way to ensure that your hair gets the benefit of this amazing ingredient. And within no time you will see the difference in the hair quality, allowing you to flaunt those gorgeous tresses with pride.
