Wellbeing On The Table
Kitchens are smaller now, and families are looking for variety in meals. Simultaneously, there is a growing awareness among the working population about healthy choices, including natural and preservative-free options. Additionally, the drawbacks of ordering food in are evident – it can be expensive, less hygienic, and might compromise the freshness and authenticity of the taste.
In response to these challenges, a culinary revolution has unfolded with the rise of ready-to-cook products. This trend provides a practical middle ground for families striving to balance the demands of work and home life without compromising the quality of their meals. Innovative brands in this segment are addressing these concerns by offering preservative-free and authentic-tasting RTC products. This not only caters to the desire for convenient cooking but also allows households to indulge in guilt-free home-cooked meals.
These forward-thinking brands use advanced packaging technology, ensuring a 12-month shelf life without compromising on taste or quality. Their variety of curry pastes caters to everyone in the household – from the husband and children to even the novice cook – making it possible to prepare diverse dishes within minutes, without the need for extensive cutting, chopping, or cooking skills.
The convenience and health angles play a significant role in the popularity of these RTC pastes. By streamlining operations and ensuring consistency, they provide authentic flavours, reduce preparation time, and offer versatile applications in various culinary endeavours. They eliminate variability from manual spice preparation, ensuring dishes taste the same every time and enhancing satisfaction through reliable and consistent quality.
Standardization in taste not only simplifies menu planning at home and kitchen operations but also reduces kitchen wastage. Even working professionals can focus on refining their creative skills, introducing new dishes, and experimenting with presentation styles, thanks to the reliable foundation provided by RTC pastes.
As the demand for healthier dining options grows, these pastes seamlessly integrate into culinary experiences. They cater to various dietary preferences, including gluten-free, low-sodium, and organic options, aligning with the trend of health-conscious dining.
Take, for instance, the Ginger Garlic Paste – a staple in most Indian cuisines. Some brands have adopted traditional methods, like the old-fashioned sil batta (mortar and pestle) technique, to create a 100 per cent natural, preservative-free formula. By ditching preservatives, acidity regulators, stabilizers, xanthan gum, and thickening agents, these brands deliver a fresh, pure, and flavourful experience, reflecting the heart of Indian culinary traditions.
To Conclude
The surge in working women and the desire for diverse yet convenient meals have made ready-to-cook pastes a kitchen essential. Brands addressing concerns about preservatives and focusing on authenticity have successfully made cooking simpler for families. These innovative products not only save time but also contribute to the overall well-being of families, making it easier to strike a balance between work and home life without compromising on the quality and taste of their meals.
