India has always been the land of several kinds of health supplements and natural medicines. For ages, our ancestors have relied on natural elements and emphasized extracting nutrients from them and adding them to their everyday consumption. Over the past few decades, the trend has drastically changed, with India coming far ahead in the production of health supplements. Nutritional supplements like vitamins and minerals are now available in the forms of candies, gummies and strips which can be taken with everyday diet. These new forms of supplements are not just evolving and easy to consume, they’ve also increased their market value and demand exponentially.
Healthcare and nutrition have gained focal importance due to the pandemic and taken India’s nutraceutical growth to a new high. A report by Deloitte states that nutraceutical industry in India is likely to have a 21% CAGR by the year 2022 as compared to 18.5% CAGR in the years 2012- 2017. Indian nutraceuticals market constitutes nearly 2% of the global nutraceuticals market. It is expected to grow rapidly and account for 3% of global share by 2022. This will indeed be an unprecedented jump in the industry.
On the other side, Ayurveda is also showing wonders. Various herbs like Ashwagandha, Shilajeet, Triphala, Cumin, Licorise root, Gotu Kola, Boswellia, etc. are all now encapsulated into tablets, making it easy to be sold and consumed. The contribution of both Ayurveda and allopathy is the reason why Indian Pharmaceutical and Nutraceutical markets are flourishing. Estimates suggest that the current situation will further contribute to the growth of these industries in India and hence help the global nutraceutical industry grow to be a leading producer by 2025.
The markets have opened doors to varieties of health supplements and multivitamins, that are aiding people in maintaining good health in a busy lifestyle. While a lot of people are afraid to consume supplements due to their unknown side effects, a large population is also turning towards consuming supplements made completely using natural ingredients. Unlike before, supplements these days are also being made tasty. These easy to consume and delicious supplements are becoming increasingly popular among people.