You Care Lifestyle By Luke Coutinho, India’s First Digital Farmers Market Celebrates Kisan Divas 2021

You Care Lifestyle by Luke Coutinho, a platform created with an intention of providing mindfully curated health and wellness related products like Grocery and Staples, Healthy alternatives in snacking, and other lifestyle-related items is celebrating Kisan Divas through a 4-day festival that introduces home-grown and farm to table products, offers, and other interesting activities on their social media. Seen as India’s first digital farmers market which has made available the best of products by connecting small-time farmers and vendors who are ethical and responsible towards both health as well as the environment, celebrating Kisan Diwas is part of the brands larger objective of building a sustainable food chain and encouraging local players through #Wellnessthroughfairtrade. Starting from December 20, 2021 to December 24, 2021, it will be a one-of-a-kind experience for the consumers to buy some of the freshest and responsibly sourced products from the You Care Lifestyle platform with a provision of availing the discount of upto 25 percent on their purchase. The brand will also be bringing many of these vendors to the forefront through various social media activities and giving a chance for their audience to connect with them directly through activities like Ask Me Anything, IGTV Live, and so on.

Luke’s vision of a healthier India has always been one of his prime responsibilities but he never thought of achieving it without resetting the entire food chain system. His ideologies and belief of ‘Supporting the farmers’ and ‘Eating Pure and Chemical Free Food’ are not just backed by economic validations but also the benefaction of the consumption. You Care Lifestyle, previously popular as ‘Luke’s wellness Market’ was a platform to bridge the gap between consumers and the freshest, ethical, and chemical-free produce by the farmers. You Care Lifestyle enhanced this concept by making it virtually accessible to a wider audience who are seeking to tweak their lifestyle on sustainable grounds and also support the noble cause of ethical consumption, simultaneously.

In the wake of such times, where health and economy are going hand in hand, the brand is putting out many such initiatives that can bring awareness about the need to eat right and also support local players in order to strengthen the backbone of the agro-economy. Further, it will help the farmers build a labyrinth of a network by coming on board with leading online retail marketplaces that offer home-grown and natural produce. With the approach and attempt towards becoming a self-reliant economy, You Care Lifestyle supports by providing solidarity to the farmer community in an appropriate way.

According to Luke Coutinho, Co-founder of You Care Lifestyle, “Today, as the agriculture sector is standing at the crossroad of a transformation, this campaign aims at introducing pioneer work in the field of agriculture that promotes the welfare of farmers and the sector as a whole. To support this purpose, we wanted to use technology to devise a way so that farmers do not bear the brunt of the pandemic. The platform will also enable individuals like us to have access to fresh produce and lifestyle products at all times. With the way things are progressing globally, online purchasing is the future. People are scared to venture out, stand in lines, risk themselves to viruses and other threats. Online purchasing enables them to meet their daily lifestyle needs in a simple, safe, and comfortable way. To further amplify this opportunity, we are highly keen on welcoming business entities that will support fair trade, sustainable organic farming, regenerative methodologies, zero waste products to come and join us in this collective initiative.”