In Conversation With Priti Gupta

1. Could you briefly elaborate on the company’s mission and values?

At Meneki, our mission is to be the most trusted partner in promoting healthy aging and an active lifestyle by offering high-quality, science-backed nutrition supplements. We strive to empower individuals with the knowledge and tools to thrive with vitality, energy, and wellness, allowing them to focus on their life goals. This is what we call the “Power of Me.” Through our commitment to transparency, purity, and sustainability, our products support hydration, immunity, joint health, and digestion, enabling people to live healthier, more active, and fulfilling lives at every stage.

2. What challenges and opportunities come with addressing a wide age group, and how do you customise your products for different demographics?

Addressing a wide age group brings challenges such as different health goals, nutrient requirements, and lifestyle habits, making it essential to create products that can meet diverse needs.For example, younger individuals may focus more on growth, energy and performance, while older adults prioritize joint health, immunity, and healthy aging. We have been trying to turn this challenge into an opportunity by developing versatile, science-backed formulas that cater to all ages. We use high-quality ingredients like collagen for joint health and mobility, electrolytes for hydration and traditional vegan powders made from black chickpeas, moringa, beetroot etc for energy & immunity ensuring each product serves multiple benefits. Additionally, we offer guidance and educational resources, empowering each demographic to choose supplements that align with their life stage and wellness journey. This holistic approach enables us to be a trusted partner in health, helping individuals thrive regardless of their age.

3. How does your approach to sports nutrition help athletes not only in performance enhancement but also in injury prevention and overall well-being?

Our approach to sports nutrition emphasises a holistic view that benefits athletes in several ways:

(a) Performance Management: Products like Electrofizz Cramp Assault provide essential electrolytes and optimal hydration to endurance athletes, which are crucial for maintaining energy levels and improving endurance during workouts and competitions. Not only this, we have the largest range of energy drinks in the world in various formats with more than 24 flavours to try from.

(b) Injury Prevention: By incorporating ingredients that support joint and muscle health, such as collagen peptides, Meneki helps reduce the risk of injuries. Proper nutrition can aid in muscle recovery and reduce soreness, allowing athletes to train more effectively.

(c) Overall Well-Being: Meneki focuses on providing nutrients that contribute to overall health. This includes promoting good digestion and boosting the immune system, which are vital for athletes who push their bodies to the limit.

(d) Tailored Solutions: By offering vegetarian options and products designed for specific needs (like hydration and skin health), we cater to diverse dietary preferences and requirements, making it easier for athletes to maintain their nutrition.

Overall, Meneki combines performance-focused ingredients with a commitment to health and wellness, supporting athletes in achieving their goals while prioritising injury free sports and long-term well-being.

4. How do you approach innovation and research in sports and wellness nutrition, particularly in an industry where technology plays an increasingly significant role?

Meneki stays ahead in the sports and wellness nutrition industry through several key strategies:

(a) Continuous Research and Development: We invest in ongoing research to stay updated on the latest nutritional science and trends. Collaborating with experts and researchers ensures that our products are based on the most current and effective formulations.

(b) Ingredient Innovation: By sourcing high-quality, innovative ingredients such as vegetarian collagen and prickly pear powder, we can create unique products that meet the evolving needs of athletes and health-conscious consumers.

(c) Technology Integration: Utilising technology in product development and delivery, such as data analytics for customer feedback and trends, helps Meneki refine its offerings and personalize nutrition solutions.

5. Given the growing awareness of wellness and fitness, how do you foresee the future of nutrition evolving, and what role might a company like you play in shaping that future?

The future of nutrition, especially in the context of wellness and fitness, is set to evolve in several key ways. Personalisation will play a significant role, as technology advances to create tailored nutrition plans based on individual genetics, lifestyle, and fitness goals. Meneki Global can lead this trend by developing products that cater to specific dietary needs and preferences. Additionally, there will be an increased emphasis on functional foods that offer health benefits beyond basic nutrition, we already have a robust product line including superfoods and supplements targeting specific health concerns, such as immunity or healthy aging.

As consumers seek to understand nutrition better, education will become increasingly important. Meneki can enhance its role by providing resources, workshops, and content that empower consumers to make informed choices about their nutrition. Finally, the integration of technology, such as apps and wearables for tracking nutrition and health metrics, will become more prevalent. We can in future explore partnerships with tech companies to offer integrated solutions. By embracing these trends, Meneki can position itself as a leader in the evolving landscape of nutrition, helping consumers achieve their wellness and fitness goals while promoting a healthy, sustainable lifestyle.

6. How do you see the integration of genome testing and other advanced scientific methods shaping the future of sports nutrition?

The integration of genome testing and other such advanced scientific methods is set to revolutionise sports nutrition by enabling highly personalised nutrition plans. By understanding an individual’s genetic makeup, athletes can identify and understand how their bodies respond to specific nutrients, optimise performance, enhance recovery, and prevent injuries. This approach allows for targeted supplementation and dietary adjustments, ensuring that athletes get the precise nutrients they need. Meneki’s focus on such advanced methods positions it at the forefront of this transformative trend in sports nutrition.

7. What’s next for Meneki Global in the realm of sports nutrition? Are there any upcoming collaborations or initiatives we should be looking forward to?

Upcoming collaborations may involve working with sports teams, fitness experts or tech partners to create tailored solutions that cater to athletes’ evolving needs. Initiatives may also focus on expanding our product line with further advanced supplements, hydration solutions, and holistic wellness options. These efforts will reinforce Meneki's position as a leader in the industry.

Kavi Bhandari

BW Reporters Editorial lead — BW Wellbeing