The emphasis of the 'Clean Approach' on lifestyle
A grocery shopping bag speaks a lot about one’s health as well as the environment. A great deal of awareness generated across many platforms has ensured that people realise the importance of a simple diet, one that is focused on nutrition that cleanses the system and nurtures health.
Making its mark felt in people’s lives over time is following a ‘Clean Approach’ towards what they consume. In India, conventional foods are known to contain preservatives, artificial colours, and taste enhancers that only make the product toxic. This emphasis on a ‘Clean Approach’ extends from foods like vegetables, fruits, or dairy to the beauty and wellness segments too.
Rising Awareness
Given its convincing benefits, swapping everyday goods with organic and chemical-free produce has got a lot of attention and support from people in the past few years. Since they are grown naturally, organic foods are considered healthier and more nutritious than regular foods. The increasing awareness has also given rise to the demand for such natural and organic produce. India is a large country with a population count where each one cannot make an immediate transition to eating healthy.
For instance, our city folks and people living in urban areas have begun transitioning towards a healthier lifestyle. This is something that our counterparts in villages have always been doing. In rural India, eating organic food and cultivating produce in their farms and dairy products is an integral part of their lifestyle.
Lifestyle Choice
Just as eating right is important, so is having and maintaining the right balance of protein, carbohydrates, fat, fibre, vitamins, and minerals in your meals. Acknowledging living healthy or adopting a ‘Clean Approach’ towards lifestyle is important and getting emphasis from many quarters. Especially from those people who realise the importance of observing the effects of their lifestyle on the environment.
There are a number of reasons why one must adopt a ‘clean approach’ on their lifestyle. We live in a world that wreaks contamination. Air, water, food, and soil too is polluted. This toxin overload is a reality in the world we live in. If you have a feeling of continuous fatigue and sleeplessness then it could be why there is a need for a ‘clean approach’ on lifestyle. Our body needs the liver to expel toxins, the deformation of the system that removes toxins from the body leads to a toxin build-up. We have a tendency to burden our liver with too many toxins and making the right food choices is an indication of the lifestyle one follows.
Consumers who seek products that are organic and chemical-free are more conscious about investing in their health and what’s inside the jar is increasingly important to them than what’s not. Organic food products are always fresh because they are not treated with any preservatives or wax for a longer shelf-life. They are, however, the most effective way to a cleaner way of life.
Conscious Consumerism
The demand for conscious consumerism is linked to a ‘Clean Approach’ on lifestyle. What started with millennials aged 25 to 30 years who opt for clean products is now seen with people of different generations. Evolved consumers, both men, and women are now seen to be including a ‘Clean Approach’ to their routine, especially products of hair care, face masks, and face treatments. Among cosmetics, we find today that many of the products contain xenoestrogens.
Also known as endocrine disruptors, these xenoestrogens can be found in a variety of everyday products that we use. Many of us do not think twice about the makeup we wear each day and these xenoestrogens can create havoc with our hormones and are a cause of every single condition from obesity to PCOD and some hormone dependant cancers.
Our country’s rich history of using herbs and practicing Ayurveda needs no elaboration. By making use of this deep-rooted connection with products that are organic among skin and hair care products will be a safer and surely a wiser alternative.
This safer alternative to the regular lifestyle is also backed by a sector that creates genuine clean products, growing consumer awareness about product formulations and ingredients – discussions around which have increased multi-fold. All this got a push during the COVID-19 pandemic where individual and family health became a primary focus for everyone and the emphasis on a ‘Clean Approach’ on lifestyle got a firm boost.
About the author -
The author Luke Coutinho is the Co - founder at YouCare Lifestyle. Through the launch of this e-retail wellness brand the globally renowned Holistic Lifestyle Coach in the field of Integrative and Lifestyle Medicine, Luke Coutinho aims at translating his holistic approach into a tangible experience.
