Women Entrepreneurs - The Flag Bearers Of Innovation
Society today has changed in terms of the education status of women, supporting their aspirations and their contribution to the workforce. Female entrepreneurs are changing the start-up world as we know it. With innovative businesses and work modules, women entrepreneurs are sparking disruption all around the world.
Here’s how they are unique -
Femtech - For years issues and products that cater to women have either been ignored or have been led by men. The pandemic forced the world to look at issues such as menstrual hygiene, women's wellness, etc., and address this with specific products. Women-led businesses catering to women’s health and wellness are finding their way into the market. These products thanks to women entrepreneurs are not only catering to women but are also helping in creating more awareness.
More women entrepreneurs in the business world have accelerated the growth of fem-tech.
Multitasking - For an entrepreneur multitasking is an important skill, especially in the first few years of the startup. When you start a company, you are required to wear many hats. From handling the finances to understanding the nuances of marketing, you sometimes have to do it all and this is where women are winning! Women are more used to multitasking than men. Day after day they are expected to manage their home, kids and their work. They often get pulled in multiple directions. Yet, they stay the course, and this is what is required in entrepreneurship as well.
Emotional intelligence - Compassionate leadership and soft skills training for management have become the buzzwords in the post-covid world. Women have a higher emotional intelligence. They are more self-aware, empathic and great at working with everyone. Coaching and mentoring, conflict management, organisational awareness, Adaptability and teamwork come naturally to them, and they can lead the team with these.
Hunger to do better - For many women, venturing into business is not easy. It comes with a lot of hurdles. Therefore, their zeal to succeed is larger. This makes them nuanced in the kind of products they are bringing to the market, the unique services they are offering and the drive with which they look at long-term growth.
Women entrepreneurs with their unique perspectives are reaching new milestones.
