Britannia NutriChoice Launches Personalised Diet Consultation For Diabetics
On World Diabetes Day, Britannia NutriChoice launched a first-of- its- kind service that democratises access to nutrition for people with diabetes.
The initiative uses the expertise of nutrition and health coach, Ryan Fernando to deliver diet plans customised to age and dietary preferences. The campaign will reach over 15 million people in India and promote awareness about healthy meal planning to help prevent and manage diabetes.
Over 1 in 2 adults with diabetes are undiagnosed. In India, one of the primary reasons for the steady rise in cases of diabetes is the increasingly unhealthy lifestyle and dietary choices. For a problem that affects so many, there isn’t one solution that fits all.
The service launched by Britannia Nutrichoice is to provide a customised diet plan to individuals managing diabetes, based on age and dietary preferences while minding the diversity of food choices across the country. The initiative recommends the most suitable diet plan for each person basis demographics and delivers it via an easy to access, interactive WhatsApp ChatBot.
Knowing that the journey to good health requires consistency and commitment, the initiative uses AI-powered technology to deliver a personalised video (addressing every individual by name) to check in on them a week after the diet plan has been delivered, to keep them motivated and on track.
Prof (Dr) Hemraj B. Chandalia, Director, DENMARC and Director, Endocrinology, Diabetes and Metabolism, Jaslok Hospital and Research Center said, “On the occasion of World Diabetes Day let us intensify our efforts to stop the onslaught of diabetes by choosing a healthier lifestyle. Healthful foods and increased physical activity will go a long way in preventing diabetes and mitigating its complications”.
Amit Doshi, Chief Marketing Officer, Britannia Industries said, “We aim to democratise access to nutrition and deliver a highly personalised experience using the power of AI technology. We are happy to have partnered with award-winning nutritionist Ryan Fernando, who worked extensively on the diet plans, and helped bring the large scale, and much needed initiative to life”.
Ryan Fernando, nutritionist, and founder of Qua Nutrition said, “As a nutrition coach it is my responsibility to educate and guide people towards healthier options and choosing foods that heal the body. Diabetes is a disorder that can be regulated and managed through the food one consumes and the lifestyle one leads. I am excited about my collaboration with Britannia NutriChoice and hope what we have worked on, benefits a lot of diabetics and pre-diabetics across the country”.
