DonateKart, India’s crowdfunding platform, has partnered with India’s media-tech company, NEWJ to further its campaign for COVID relief and contributions. Highlighting the need to procure essential oxygen cylinders and concentrators, the campaign aims at encouraging citizens to make contributions in aid of ‘Doctors For You’- a pan India humanitarian organization begun by doctors and members of the medical community with an international presence.
Indian hospitals are suffering a major crisis of oxygen supply amid the raging COVID-19 pandemic. NEWJ, acting as Digital Media Partner, will amplify the message through its channels to a community of over 19.75 million audiences and encourage their participation through donations.
Through various campaigns, Donatekart is helping over 20 charities in helping raise oxygen supplies & help the disadvantaged and raised funds worth Rs 20 Crore towards procuring necessary relief material and products during the pandemic.
DonateKart Co-founder & CEO Anil Kumar Reddy said, "We, at Donatekart, have consistently worked towards bringing together individuals for causes that affect lives. In this time of crisis, the need to reach out to a larger audience is of utmost importance. For this, we are glad to have partnered with NEWJ to amplify this significant campaign to encourage individuals to contribute and make an impact in this hour of need.”
Speaking of the campaign, Shalabh Upadhyay, Founder & CEO at NEWJ said: “We are grateful that NEWJ as a platform can reach a wide, diverse audience who form a united community and act as agents of change. Our users have shown an overwhelming sense of empathy and desire to help amidst the second wave of COVID-19. We urge every citizen to play a part in ensuring India conquers its battle against COVID.”
Citizens and civil society groups are encouraged to join the campaign.