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Five Ways In The Beauty Brands Are Opting To Be Eco-friendly

When it comes to buying products, consumers are opting for vegan and eco-friendly options suitable for the environment and the people themselves. Before purchasing any product, people tend to ensure that the products are 100% vegan and cruelty-free. The beauty products manufacturers are also reciprocating to this demand of the customers by manufacturing products with eco-friendly methods and making their products vegan and cruelty-free.   

Here are five ways the beauty industry is stepping up to become eco-friendly.   

1. Saying no to plastic  

Reusable bags are ubiquitous and something which every eco-friendly shopper takes with them so that they do not have to use polythene bags. Many beauty companies adopt creative ways to use recycled bottles and packaging for their beauty products. The brands are already doing their part, but being responsible citizens, you can also play an essential role in recycling and reusing beauty product packaging. For instance, you can plant flowers in an empty shampoo bottle or use your old body scrub bottle to hold all of your makeup brushes.   

2. Choosing organic products

Harsh chemicals and toxins are something you would surely not want in your everyday cleanser, concealer, mascara or even your perfume. Every woman wants only the best ingredients to keep her skin, hair and face healthy. Therefore the use of organic products must be engaged. Organic makeup and beauty products are free of harmful chemicals, making them safer for the environment and the workers that make the products.   

3. Saying no to microbeads

Microbeads as an ingredient have been banned from being used in any formula. These tiny plastic particles go from the soap you use to wash your face into the ocean, ultimately polluting waters and contaminating the food chain with toxins.   

4. Shaking hands with green energies  

Many beauty brands are adopting a healthier, more eco-focused approach not only for their products but also for their manufacturing. Brands are taking the initiative to manufacture their products with renewable energy sources through wind-powered factories.   

5. Prioritizing the environment with skincare

The beauty industry is making significant efforts for the best products with the best ingredients. The brands are adopting eco-friendly production methods and trying to make their products 100% vegan and cruelty-free. 

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Ajit Dalmia

Guest Author Managing Director, Kelyn Naturals

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