How Ayurveda Has Unmatched Potential In Current times
If you have ever consumed ginger and honey for a cough, turmeric milk for healing or fennel seeds for digestion, you are already benefitting from the miracle that is Ayurveda. The science of healing, Ayurveda has been intrinsic to the Indian culture for centuries. Within the ancient annals of Ayurveda, one can find the cure of almost any ailment and the secrets to a long, happy and healthy life.
It is no surprise, then, that Ayurveda has taken centre stage during the current times of distress owing to the viral pandemic. Post the COVID-19 outbreak, in the absence of treatment options in allopathy, individuals turned to Ayurvedic immunity-boosting remedies, which could potentially help them weather the storm unscathed.
The increasing global demand for Ayurveda
Today, Ayurveda has created a strong foothold not just in India, but across the globe. The world over, people are embracing its remedies to boost their body’s ability to fight diseases such as COVID-19. Recently, at the inauguration of the fourth edition of the Global Ayurveda Festival 2021, Prime Minister Narendra Modi aptly described Ayurveda as a holistic human science that bolsters everything from physical strength to mental wellness.
He also mentioned that this is the right time for Ayurveda to gain immense recognition globally. At a time when the entire world has been brought down to its knees due to the coronavirus, the time, indeed, has never been better for Ayurveda to unlock its true potential and help people across geographies to live their best life with optimum immunity levels.
Against this backdrop, the World Health Organization has also announced its plans to set up a Global Centre for Traditional Medicine in India. These developments are collectively indicative of the rising demand for Ayurveda and its multidimensional remedies around the world. Based on the tremendous pace and scale of its growing popularity, it is safe to say that this global recognition is only going to expand.
New-age brands playing a key role
While Ayurveda brands always existed in the market, the industry is now at an inflexion point with several new-age brands entering the fray. These new, cutting-edge brands are infusing technology into Ayurveda, making top-notch products available to the masses. Ayurvedic health and wellness brands are also using online channels to make a treasure trove of immunity-boosting and respiratory health products like Amastha Awaleha, Ayush Kwath, and much more, accessible to all.
While bolstering accessibility by offering top-quality products at economical price points, such brands are also boosting awareness about the benefits of distinctive Ayurvedic products for different parts of the body and overall health and well-being. As a result, we can look forward to a healthier and happier population in India and all over the world.
Mapping the road ahead
It can be said with some certainty that the potential for growth in the Ayurveda industry is massive. Given the concerted efforts of the Indian Government, Ayurveda brands and experts in traditional medicine, we can look at the exponential evolution of the space. While its popularity skyrocketed due to the pandemic, Ayurveda’s popularity is very likely to outlast the pandemic and its impact.
The need of the hour, now, is to invest more in research and development in the AYUSH medical systems so the world can reap the benefits of this system of treatment at a greater scale. India can also play a key role in wellness tourism in the near future as the ecosystem evolves further. The revolution is already underway – it is only a matter of time.
