In The Spirit Of Fit India, Fitternity Launches Easy Access Initiative One Pass
Fitness today is a chased after dream and a much-needed lifestyle change in every fast-paced individual schedule. Though there is an increased awareness about the synergies between a fitter lifestyle and direct impact on the quality of life and mental health, there also exists a struggle to fit this in owing to dynamic needs and changes in daily routine.
One of the key challenges is effectiveness, and Fitternit has launched One Pass as a solution to this pressing challenge. It is easy to access to all gyms and fitness centres, be it close to work or even while travelling.
One Pass aims to eradicate problems like bored of going to the same gym following the same routine, solution to the higher barrier entry point for fitness memberships and lastly, no validity to prevent wastage of money over unused conversational memberships.OnePass with its convenience, cost-effectiveness, flexibility makes it highly effective.
Fitternity has planned a widespread, countrywide plan for fitness solutions through One Pass; unlocking unlimited access across the brand’s network of fitness classes, gyms and sports venues across 12+ cities in India. This includes access to the local fitness studios, gym chains and luxury hotels, specializing in over 17+ fitness forms, giving its users a chance to build a healthy lifestyle at their convenience, as per their choice and requirements. Office-goers need not be worried about missing their fitness classes on working days or on weekends. The dilemma of selecting classes near home or workplaces stands solved with One Pass.
Even frequent travellers can benefit greatly, with their location now not being a pressing issue in practising any fitness activity of their choice. The new ‘OnePass’ service will ease the process of booking sessions for 20 categories of various services comprising over 12,000 fitness centres and 1000 services. The One Pass will be available in two varieties, One Pass–Red and One Pass–Black. The former offers a subscription from 15 days to a year and the latter offers a lifetime membership.
The One Pass is an amalgamation of Fitternity’s exclusive Pay-Per-Session and Unlimited validity session packs that offer a wide range of benefits like accessing gyms and fitness studios using the OnePass while travelling anywhere across India and a cash-back return upon cancelling your OnePass membership.
Further, the One Pass Black is developed in a way that avoids the issue of memberships expiring or going to waste, delivering a service that is value for money. It is a unique offering that gives you an option to choose from 15-45 workout sessions for a lifetime validity membership. It also allows the user to have access to any fitness centre of his/her choice with a 24X7 personal concierge to support the user in case of queries or concerns.
On August 29 this year, the government announced the start of ‘Fit India’, a national level fitness movement, elevating the need for fitness as the cause for national concern. With Fitternity recognising this need and presenting a one-stop solution at the absolute correct time, One Pass comes with the promise of helping individuals across every walk of life achieving their fitness goals.
The pass can currently be booked on the brand’s website – fitternity.com and through their App, and once the pass is active, users can book their desired sessions through the Fitternity App.
About Sixth Sense Ventures
Sixth Sense Ventures is India’s first domestic, consumer-focused venture fund that is Investing in the Consumer of Tomorrow. Today! Sixth Sense's first fund, Sixth Sense India Opportunities I (SSIO-I), a 2016 vintage fund invested in 10 companies across the consumer value chain. Sixth Sense has achieved a rare feat of possibly being the first VC fund in India to return capital back to its investors within three years.
SSIO-I has already monetized it’s holding in JHS Svengaard, Hindustan Foods, Weddingz.in and Grab. Current investments of SSIO-I are Ethos Watches, Veeba Foods, Crossroads, Soothe Healthcare, LEAP India and Smaaash. The second fund, SSIO-II, closed at INR 515 Cr ($75M), significantly higher than the target corpus and was achieved within less than 9 months, despite market volatility. Sixth Sense Ventures was awarded Fundraiser of the Year 2018- Venture Capital at the Annual VCCircle Awards.
