Women Entrepreneurs Can Create Better & Successful Brands
Every problem can be turned into a business opportunity by finding the correct, adaptable and meaningful solution. It can actually be a more popular business idea if it is more people-oriented and easier to approach or user-friendly which people can easily relate to.
Entrepreneurship clearly defies the laws of gender and has got much more to do with how and where one utilizes the opportunity instead of a gender-based label. As per a research conducted by Centre of Entrepreneurs- “Women entrepreneurs are more likely to work towards controlled, profitable growth with relatively little interest in merely positioning themselves for a lucrative exit.” women have been multitasking all through their life for the kind of society we live in. They have been managing the households and basic domestic chores without the blink of an eye, and ever since women took over the business world, they started excelling in that front too. Female based firms are more creative, advanced and well managed. Even these firms have a good rate of job creation. This could be another solid measure of success of women entrepreneurs. This, in general, makes women more well-organized and delegated.
Women are also blessed with a brilliant sense of nurturing relationships, higher emotional quotient, and a dash of empathy. To build successful business relationships understanding, trust, and compassion which are truly long-lasting is really important and are one of the keys for business success which women are already good at.
The demographic researches have shown that successful female entrepreneurs start their business as a second or third profession after gaining some hands-on experiences. As per the monitor report of Global Entrepreneurship, women are nearly one-third more likely to start their business out of necessity when compared to men and are likely to become successful as well. It has also been proven that women overtake their male counterparts when it comes to obtaining higher education or obtaining the level of education.
While men may score better in financial knowledge and managerial skills but women too are good at skills like brand management which is crucial for a company, especially a start-up. Also, women are better in managing teams and groups, be it small or large, organisational or non-organisational, encourage teams and manage resources. Since the ancient era, men were the breadwinner and women, the homemaker and so women have always been a winner in creating great significant outputs even from minimalistic resources.
Being an entrepreneur or starting a firm doesn’t always require an extensively great idea and grand resources or coming from a family which has business background but it actually requires a basic idea wherewith simple efforts you can improve the quality of people’s life or bring a change in society or provide people a basic sense of security and convenience.
Summing up
Women empowerment has been a key and central feature to address social, political, and economic challenges not only in India but worldwide. Women have been able to mark a significant dent in the world of start-ups. Entrepreneurship doesn’t always need a business mind but definitely a mind which can recognise basic problem or idea and turn it up into something which has a solution. Women have been excelling nowadays enormously in most of the fields. Female entrepreneurs are managing all of it together be it investments, clients, deals, management, HR and more. Every woman should be celebrated and this should be a great achievement for these women entrepreneurs who have the power to positively uplift and motivate other women and make them feel empowered. The measure and level of success may be different for both men and women but the definition for the success remains the same for everyone.
